The Broadway Café Case Study

The Broadway Café Case Study Strayer University CIS 500 Dr.Stuart Gold show 11, 2012 I inherited The Broadway Café burnt umber shop from my granddaddy which is located in downtown Birmingham, Al. It was foremost opened in 1952. Coffee shop specialized in different umbers, teas, homemade soups, sandwiches, salads and full service bakery. For many old age it was a hotspot, yet for last five years duty is red down. Now it needs new and improved methods to be indorse in business market. My grandfather never utilise calculator and everything was manual including ordering and employee payroll. He had terrific depot and he knew his all guests. All recipes for homemade soups and baked goods were in his memory. parentages alone(predicate) marketing was word-of-mouth. To bring The Broadway Café into 21 one C we need new technology like calculators for change, customer database, website for online presence, providing wireless hotspot, customer relations hip management for marketing and sale strategies to realise a belligerent advantage. We need to install gold register, computer server with wireless access to meet customers expectations. The Broadway Café is the scarcely drinking chocolate shop in neighborhood. Employees have heard a rehearsal that Starbucks might be opening a gunstock in the ara. Right now we have hawkish advantage, because we are only café which is specialized in coffee products. The situation leave alone change when Starbuck will open a new shop. As Baltzan & Phillips (2009) have stated in their book that, competitive advantages are typically temporary because competitors often seek ship canal to duplicate the competitive advantage (p. 22). The café have first suggester advantage to be first in business merely Starbucks are technologically advanced and have wholesale coffee business in the market. For example on Starbuckss website (2012) it states, in addition to sales through our Company-operated retail stores, Starbucks se! lls whole provender bean coffees through a specialty sales assort and...If you regard to get a full essay, order it on our website: OrderEssay.net

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